Colors play an important role in our purchasing habits, more than we realize. The color used on a CTA or call-to-action has an impact on the behavior of consumers. A research was done at hubstop.com and found that a red CTA out-performed a green CTA by 21%. They were able to increase their conversion rate simple by changing the color of the CTA.
What is the color psychology?
Color Psychology is an area of research that looks at how colors impact our behavior and decision-making. In marketing it has been found that different colors influence how consumers perceive a brand. This happens in ways not so apparent for instance certain shades can increase appetite. Here is a short list of colors and how they impact consumers